1. Communications Strategy & Branding

Defining the overarching vision, voice, and style for iLRN communications. Document branding guidelines, tone of voice, and alignment with XR’s highly visual nature. This is the first stop for any communications volunteer. It is intended to reduce guesswork, ensure consistency, and empowersthe Social Media Chair and team to create engaging content that reflects iLRN’s identity.

1. Mission & Messaging Alignment

Shows how iLRN’s mission, vision, and values are translated into communications. Ensures that every message reinforces the purpose of the network.

2. Voice & Tone Guide

Outlines the personality of iLRN communications: professional yet approachable, global and inclusive, visionary yet practical. Provides “do’s and don’ts” for tone across channels (Codex, newsletters, social media).

3. Branding Assets

Central source for logos, colors, typefaces, and templates. Provides download links or references to graphic packs. Ensures all communications share a unified look.

4. Strategic Goals for Communications

Defines the big-picture goals of iLRN communications: raising global visibility, supporting membership growth, strengthening partnerships, promoting scholarship, and celebrating community achievements.

5. Messaging Pillars

Identifies recurring themes in iLRN communications (e.g., Knowledge Tree, Innovation Garden, Immersive Futures Lighthouse, Annual Conference, Awards, Community Stories). Helps writers and volunteers stay “on message.”

6. Audience Profiles

Defines the primary audiences for iLRN communications (scholars, practitioners, students, partners, sponsors, media). Clarifies what each audience values and how to reach them effectively.

7. Visual Identity in Action

Examples of how iLRN visuals and tone come together in practice: sample posts, newsletter excerpts, and graphics. Helps volunteers quickly see “what good looks like.”