1. Communications Strategy & Branding
Defining the overarching vision, voice, and style for iLRN communications. Document branding guidelines, tone of voice, and alignment with XR’s highly visual nature. This is the first stop for any communications volunteer. It is intended to reduce guesswork, ensure consistency, and empowersthe Social Media Chair and team to create engaging content that reflects iLRN’s identity.
- Keywords: strategy, branding, identity, tone, visuals
1. Mission & Messaging Alignment
Shows how iLRN’s mission, vision, and values are translated into communications. Ensures that eve...
2. Voice & Tone Guide
Outlines the personality of iLRN communications: professional yet approachable, global and inclus...
3. Branding Assets
Central source for logos, colors, typefaces, and templates. Provides download links or references...
4. Strategic Goals for Communications
Defines the big-picture goals of iLRN communications: raising global visibility, supporting membe...
5. Messaging Pillars
Identifies recurring themes in iLRN communications (e.g., Knowledge Tree, Innovation Garden, Imme...
6. Audience Profiles
Defines the primary audiences for iLRN communications (scholars, practitioners, students, partner...
7. Visual Identity in Action
Examples of how iLRN visuals and tone come together in practice: sample posts, newsletter excerpt...